Research On Brokerage Business Marketing Strategy Of HUATAI United Securities

This paper, from the market marketing related theory, united securities for huatai securities brokerage business poised way of marketing problems are analyzed and discussed, and focus on the market marketing strategy and the effect after the implementation of adjustment problems,the ultimate goal is to make the huatai securities unperturbed by the road sales can be combined in securities brokerage business have been achieved, at the same time for other securities company’s securities brokerage business marketing strategy have certain guidance and reference.Study the following results form:(1)in this paper, the natural way sales of securities brokerage business marketing faces external environment, industry environment, the internal condition for a more detailed analysis, based on huatai securities unperturbed by the joint road sales of securities brokerage business marketing by the SWOT analysis.To determine the united securities huatai securities brokerage business poised way of marketing strategy to provide the basis;(2)in the joint stock unperturbed by the way business huatai securities brokerage business marketing strategy to choose and its target market selection and market positioning, and on the basis of huatai securities unperturbed by the way of joint sales of securities brokerage business marketing strategy of analysis,from product, price, place,promotion, people, process, tangible demonstration and the development marketing activities;(3)in order to ensure that the securities brokerage business for the marketing strategy can go smoothly, this paper construct three security strategy, ensure that the marketing strategy formulated to better implement it.