Research On Qinghai Mobile GPRS Services Precise Marketing Model

With the rapid development of the telecommunications industry, the Qinghai mobile communications market would be changed into a buyer’s market era, which made market competition more intense. For Qinghai Mobile, data value-added services has become the key to revenue growth, meanwhile the GPRS network carries about70%of the Qinghai Mobile data value-added traffic, so must make GPRS services as the primary means to enhance company income and competitiveness.At the present time, Qinghai Mobile is still using traditional marketing methods to develop GPRS services, which have many disadvantages in marketing efficiency and customer satisfaction. While precise marketing, on the basis of a full understanding of all kinds of information, makes to determine the marketing focus and customer preferences, then carries out appropriate plans for marketing and client. So it is significant for Qinghai Mobile GPRS services to take special studies on precise marketing.Based on precise marketing theory and data mining technology, this article set the main objectives, analyzed the needs and designed a system of precise marketing model of Qinghai Mobile GPRS. Illustrated by business development model of GPRS services precise marketing, this article also expounded the build preparation, build implementation, model evaluation and application release of precise marketing model of Qinghai Mobile GPRS services. Believe that through building the precise marketing model of GPRS services, it can increase the fine level of marketing of Qinghai Mobile GPRS services and enhance the customer’s overall value, thus increasing the revenue of the company’s data value-added services.Research in this article is not only significant for Qinghai Mobile GPRS services changing from the extensive marketing to the precise marketing, but also a good example for other enterprises to carry out precise marketing.