Impact Analysis Of Real Estate Corporate Image On Customer Loyalty

Rise accompanied by the Economic Zone of the Central Plains to the national strategy of economic development zone, Henan real estate market is facing new opportunities and challenges, with the international perspective of the real estate development companies began to get involved in Henan concept of consumer spending in the market is maturing. As the local real estate development enterprises in Henan how to catch the opportunity to meet the challenge to become the main proposition of Henan entrepreneurs and academics. American management guru Peter Drucker once wrote: enterprise customers exist organizations, companies only have a customer in order to achieve its universal values and reality of mission in order to carve in the growing market have a cup of soup. However, we observed that often there is no such problem in the operations of the process:to promote and publicize investment in new customers who are often far higher than for old customers to maintain investment, but the proportion of the profits are precisely the the opposite. So we think that companies need to constantly enhance the concern to maintain the customer loyalty. Domestic and foreign scholars also have a lot of argument to maintain customer loyalty.On this basis, in-depth literature study and research, a preliminary summary of the findings, and accordingly set the influencing factors of customer loyalty models and assumptions in line with current actual needs of real estate development enterprisesHenan Jianye Group research team collected from the customer loyalty data, and then use a multiple linear regression model, a full analysis of the Engineering Group’s corporate image on the degree of influence of the the Jianye old customer loyalty, empirical test we setassumptions and models.The following conclusions:research in this article, showing a significant positive correlation between Henan Jianye Group’s corporate image building, and customer loyalty and corporate image and customer satisfaction, customer trust and customer loyalty showing a positive correlationrelationship. Corporate image of the potential impact of customer trust, customer satisfaction, customer expectations and positively correlated with customer loyalty, customer expectations and customer loyalty and a negative correlation, but not significantly. According to the Henan Jianye Group’s corporate designed to enhance the efficiency of the old customer marketing old customer loyalty questionnaire, and then based on the statistical findings obtained by the different variables on customer loyalty customer loyalty Henan Jianye Groupmanagement and operation of the state of systematic data assessment and analysis, the feasibility of management recommendations and the actual situation of the Group, Henan Jianye Group effectively mining the most valuable customers, to rationalize the current customer loyaltythe ideas of the marketing strategy to provide a valid reference.