Zhangjiakou Branch Wang Ecological Agriculture Limited Company Brand Image Research

Entered in twenty-first Century, human society high speed operation of the melodywill have the competition between the enterprise to turn white-hot, excessive competitionin the market brought about product service is great and rich. Manufacturers seekingproduct core benefit differentiation has appeared to be inadequate, shaping the brand, inthe hearts of consumers to establish a distinctive brand personality to become theenterprise product differentiation from competitors products tool.This article in Zhangjiakou branch Wang ecological agriculture Limited companybrand image as the object of study, is for the purpose of the company to design anattractive brand image, in order to promote the development of the company. This articlemainly adopts empirical research method, on the basis of Cowan company brand imageplanning theory and method, the company’s brand image system design. In this paper, thespecific content is as follows:The introduction part mainly includes the research background, the domestic researchstatus analysis, development trend, purpose and significance of research, innovation, aswell as the main research method.The first part of the Department of company brand positioning analysis, includinganalysis of concepts related to enterprise brand image, brand image localization theoryguidance to Cowan, a research company, formulate relevant business company brandpositioning of the basic train of thought.The second part of the Department of company brand image positioning of thebackground analysis, as well as to Cowan ’s on-the-spot investigation, combine local thecompetitive market analysis, and ultimately the creation of Cowan company brand imageand promotion strategy.In the third part of the branch Wang create a brand image and promotion, to thecompany to conduct market research, analyze the brand image promotion in the marketeffect. Analysis of problems and difficulties, to solve and improve.The last part is the conclusion, summarizes the full text of the main viewpoint,conclusion.