| This paper is the empirical research on the listed impact factor of the dynamic competitiveness of commercial banks in China. China’s banking-oriented financial system, the efficiency of the dynamic competitiveness of commercial banks directly affects and constrains change and healthy growth of the Chinese economy, finance. In order to scientifically grasp the dynamic factors affecting competitiveness of commercial banks and the current problems, and make recommendations necessary to in-depth summary and analysis of influencing factors of listed commercial banks dynamic competitiveness. Examine the Bank of China competitive and domestic and international research on the basis of in-depth, systematic review and draw on the theory of competitiveness of enterprises, the financial theory of sustainable development, defined business dynamic capabilities theory, and financial innovation theory, sustainable and dynamic perspective bank dynamic competitive areas and scope of the study, multi-angle, the normative to the definition and analysis of listed commercial banks dynamic competitive elements and influencing factors, and the establishment of commercial banks dynamic competitive analysis and evaluation framework. Empirical analysis on this basis, the2008-2010panel data of14listed commercial banks, examination of the competitive status and the key factors of China’s listed commercial banks, commercial banks dynamic from the perspective of the theory and practice the contents of the competitiveness and upgrade path, and to promote the reform of commercial banks "transformation" and sustainable development, and concludes with specific advice.1. Basic conclusion in the thesis(1) Since2008dynamic external environment has become the main features of the ecological environment of China’s commercial banks, building dynamic competitiveness to become the inevitable choice for China’s listed commercial banks. Review, we find through the course of development and reform of China’s commercial banks prior to2008, China’s commercial banks, while the rapid expansion of the scale were also exposed a serious business homogenization, the low level of risk management, the lack of effective competition. With the acceleration of the global financial crisis of2009and China’s economic transformation, market demand and the technology level of the series effect of environmental stability in the process of China’s commercial banks gradually weakened, the degree of uncertainty has been increasingly strengthened, dynamic external environmental requirements listed commercial bank in China "transformation" is no longer just stay on paper theory of practical actions and breakout direction of each listed commercial banks, but should become. This paper presents theory of dynamic competitiveness of the commercial banks will be abstract, dynamic environment can not be measured is converted to a relatively specific and actionable Banking dynamic mechanism, its contents are:the establishment of a dynamic mechanism exists in the mechanism of banking organizations, learning mechanisms and matching mechanisms.(2) China’s banking industry in the current round of financial restructuring is reconstructing the pattern of competitiveness, capital-intensive pattern of growth, expansion of business space, risk management and organizational structure of the building has become the key to sustainable development of the banking sector innovation today. Since the2008global financial crisis, China has stepped up the intensity of economic development pattern and adjustment of industrial structure,"restructuring" changes in the external environment affect the strategic choice of Chinese commercial banks-the Bank’s development model from the original scale expansion development to the emphasis on financial costs, focusing on the intensive growth of capital savings, and business restructuring. Therefore, starting from the concept of three-dimensional structure of the level of the banking industry, statistical comparisons of2008to2010the ring of the main financial indicators of the14listed commercial banks than the growth rate obtained three of China’s banking industry by the level of competitiveness cluster analysis level and bank level capital, organizational and business competitiveness of the status quo analysis.(3) Levels of empirical research on China’s commercial banks to find the dynamic competitiveness of the main factors influencing factors and impact indicators. Empirical test results indicate:capital management capability factor, the total scale factor, profit factor, the liquidity factor and safety factor is the main factor influencing factors of the dynamic competitiveness of China’s commercial banks, and showed a rating of industrial, commercial, construction, and Bank of China outstanding, to the decreasing trend of joint-stock bank ratings. The panel data regression analysis to find the key indicators of the direction of influence between the various factors and quantify the degree of influence, impact indicators is:return on assets, asset utilization, the share of the deposit and lending rates, the NPL ratio and earnings per share. Regression analysis to see the return on assets, average total assets and capital utilization coefficient value is greater than the other indicators of profitability is the key to affecting the competitiveness of the listed banks. However, these empirical data only at the microscopic surface to quantify the factors affecting bank resources and capabilities to build a complete theory of the dynamic competitiveness of commercial banks but also with banks’ internal dynamic mechanism and the external environment.(4) The ultimate goal of the commercial banks dynamic competitive banking sector resource allocation efficiency and sustainable development, it should be to develop a dynamic competitive strategy through the combination of the banking sector’s own management and the external environment. The goal of the study of dynamic competitiveness of commercial banks bank to obtain a sustainable competitive advantage in a dynamic environment, first of all, the banking industry itself should create a dynamic mechanism to build dynamic mechanism, learning mechanisms and matching mechanisms; dynamic competitiveness Empirical Analysis improve the profitability of commercial banks and risk management from the business structure of the transition to the customer restructuring, to find commensurate with their own strength, highlighting their own unique market positioning; Finally, the combination of the external environment of the banking sector, highlighting China’s commercial banks, sustainable development and the law, government regulation, economic and financial development and technology cooperation.2. Policy proposals in the thesis(1) A commercial bank restructuring, to enhance the innovative capacity of the financial system is particularly urgentTheoretically innovation, including technological innovation and non-technological innovation, non-technological innovation, including organizational innovation, market innovation, management innovation and mechanism innovation. China change the mode of economic development and banking restructuring process, the pattern of competition in the banking sector is facing reconstruction, commercial banks should seize the opportunities for development and innovation, not only to the innovative design of products and services at the technical level, focusing on research and development capabilities, strengthen R&D team; should focus on non-technical aspects of banking business model, management structure and business process innovation and the innovation capacity of the bankers should also put forward higher requirements. The final commercial banks to achieve with an innovative transformation of support for the banking industry, to enhance the innovation strength of the financial system.(2) The dynamic competitive mechanism to enhance the competitiveness of commercial banks. Dynamic competition mechanism of commercial banks, including the dynamic mechanism to study three aspects of the mechanism and the matching mechanism. Create advanced enterprise culture to build dynamic mechanism, the combined effect of the external environment, to develop a scientific and rational incentive, allowed commercial banks to forward to the learning organization, to form a shared learning platform for staff to interact with learning and experience to guide The reality of the organization and management. Building a matching mechanism to enhance information systems, risk early warning system and rapid response tlexible system construction, service-oriented architecture, the bank information system integration, and promote the integration of banking and technology.(3) Micro-financial services should be upgraded to a strategic height. With the gradual increase of the interest rate market pressure and the rapid development of direct financing, providing financial services for large enterprises increasingly narrow roads, small and medium-sized enterprises and individual customers is bound to become a major commercial bank customer base. To this end, the commercial banks should face more than small and medium-sized enterprises and individual customers to develop some financial products, and improve financial services, small and medium businesses into the future development strategy. (4) Increase the level of commercial banks’ risk management. Post-crisis era of commercial banks should pay close attention to the real estate market and local financing platform risk, focusing on the balance between risk management and business growth, and concerned about the level of income after risk adjustment. Relatively long loan period of2008-2009a large number of commercial banks put in place financing platform, the possibility of short-term exposure to a large number of non-performing loans, but the future may periodically a certain pressure of non-performing loans; since2010the introduction of the Real Estate Deal implementation of the real estate market, a substantial adjustment to the risks should be kept short-term vigilance. Commercial banks to improve risk management, increased business risk to control the degree of penetration and the risk management and internal control combine to co-ordinate consideration of various risk levels and interaction.3. Main innovation in the thesis(1) The listed commercial banks in China’s competitiveness as a research object exploration to build dynamic competitive theory. Original static competitive analysis, the introduction of dynamic mechanisms, learning mechanisms and matching mechanism, preliminary theoretical study of the dynamic competitive framework, to make abstract concepts into concrete level.(2) Research perspective, attention to the dynamics and structure analysis, to commence from the vertical and horizontal two levels. Vertical level focuses on the continuity of the study period, according to the annual report of2008-2010. listed commercial banks to disclose the establishment of the ring data; focusing on the horizontal level to start from the three-dimensional structure of three-dimensional perspective, taking fully into account the industry, business and the environment at three levels of commercial banks competitiveness of the two clues have been through the full text of the idea.(3) The empirical analysis to evaluate the competitiveness of the three years listed banks sort, in particular will evaluate the ranking as the dependent variable, panel data analysis to find the dynamic competitiveness of the banking level variables that is the key financial indicators, in order to develop a clear effective competitive strategy. |
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