A Study On Critical Success Factors Of Real Estate Development In China And Managing Control Model

In China, the development of real estate will surely influence the national economy. It cannot only improve the living level and the investment environment, but also promote the building trade, constructional material, chemical industry, stable the society. It has became the pillar industries.As the real estate developed quickly, the problems appeared. For example, the concepts backward, the lack of the advance consciousness and advanced management idea.Faithless, no moral rule restraint, the long cycle problems also exist in the process. It is a complex program. From the preliminary feasibility study to the project construction to the final market sale, it has many features, the long link, the involvement of many factors, the variation of environment, the operational risk.The characteristics of the real estate in China are the short history, small scale, state-owned.This article studied the project success factor and the real estate development project question research literature. Finally, it proposes the successful factor of China’s property development project and discusses our country property development project success standard.The property development project success standard and the success factor frame was designed to the questionnaire. The meter form carries on the survey to6property development project success standard and15property development project success factor with5level of Li Kete. The questionnaire carries on the data collection take the Shandong area as the sample to the standard of a successful real estate development and the data of success factor. The investigation object mainly comes from with the real estate project related to the government, the property developer, the Designing department, the consultation unit, the Development organization, the real estate marketing organization as well as the people. We provides186questionnaires altogether, and the number of the effective questionnaire is150. According to the result, the objectivity of the standard of a successful real estate development and the data of success factor is proved by the letter analysis and the factorial analysis to the data.The success of the real estate is one abstract and with difficulty the quantification concept. The essay observes with two succeeds the canonical variants definition project to be successful and takes the property development project success the dependent variable, three property development the successful factor dimension to carry on the Multivariate Linear Regression. Finally, the result was worked out. And rely on the fact, we suppose some strategies.The key successful factor proposed that is helpful when develops the new project discovers the project in the property development enterprise the key success factor. According to the project actual situation formulation corresponding control strategy, guaranteed the success of the project. This has the theory significance and the practical significance.