| This thesis analyses the Chinese market penetration strategies for small andmedium sized enterprises Korean cloths industry. Since Korea formed diplomaticties in1992, there has been a significant amount of growth and development invarious fields such as trade, investment, and cultural interchange, after joining theWorld Trade Organization (WTO), China has opened its market to internationalcompetition; improving the country’s investment environment and attracting foreigninvestment. China is Korea’s largest export and investment host country.The export volume of Korean cloths business has been increasing in Chinesemarket based on the Korean producers’ competitiveness in quality and design.Related to this, there are mixed opinions. One side is saying that it’s not good idea togo into China market as failure rate is not low. However another side is saying thatthe investment circumstance of China has more advantage comparing Koreaconsidering low cost.Thus, at this moment we need to find the effective strategy to go into Chinesemarket. The purpose of this thesis is to present some alternatives for Korean smalland medium sized clothes enterprises to penetrate Chinese market successfully byanalyzing market and studying actual penetration cases into Chinese market. |
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