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The Empirical Study Of Relationship Between Organizational Learning And Customer Knowledge Management Capabilities

Posted on:2013-08-31Degree:MasterType:Thesis
Country:ChinaCandidate:X MaFull Text:PDF
GTID:2249330371986657Subject:Business management
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With the development of economic, companies are increasingly stressing the importance of customer knowledge management. They strengthen the customer knowledge management capabilities and maintain a competitive advantage. It will improve production technology, reduce costs, increase production by knowledge acquiring, storing, sharing, application and innovation. The study of organizational learning and customer knowledge management capabilities can not only rich in theory, but also play an important practical role in guiding organizations. In practical, it will help enterprise acquire the information, knowledge and creativity to enhance the customer knowledge management capability. Customer knowledge management capability is the core of the enterprise to maintain competitive market position. Therefore, companies need to establish an open, fair organizational learning system to enhance customer knowledge management capabilities. The partners share information positively and maintain the core competitiveness of enterprises in the turbulent environment.In this paper, we apply the empirical research methods and do some research on the organizational learning and customer knowledge management capabilities. The content of the study include:the first is the preamble which is a brief introduction on the research background and research problem, theoretical and practical significance of the thesis, methods, framework and the overall structure; The second is the literature review which involved the customer knowledge management, customer knowledge management capacity and organizational learning literature, and reviewed previous evaluation of organizational learning. Then we set the hypothesized relationship between the study variables and build organizational learning relationship model for customer knowledge management capabilities. Furthermore, the study is designed. The method of the paper is questionnaire, scale development, discussion of data analysis. According to the data of the questionnaire we complete the descriptive statistical analysis, correlation analysis, regression analysis, testing hypotheses of the model. Finally, based on data we got the conclusions and the suggestion on customer knowledge management capabilities.The innovation of this paper is to establish the impact on organizational learning and customer knowledge management capabilities. We build a relational model and design the questionnaire. The approach to the study is literature study, questionnaires, quantitative analysis, research methods. By empirical research, we analyse and get the relationship of the organizational learning and customer knowledge management capabilities...
Keywords/Search Tags:Customer Knowledge Management, Customer Knowledge ManagementCapabilities, organizational learning
PDF Full Text Request
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