Research On China’s Commercial Banks Personal Financial Business

With the development of social economy, Domestic residents’ income grows quickly, disposable personal income increases considerably. There is a more intense demand of increasing the value of property. Good economic environment for development of China’s commercial banks personal financial services provides a basis. Bye the end of2006, as the financial system reform deepens continuously, China canceled the restrictions of the Foreign Banks to operate RMB business of the geographical and customer. Foreign Banks develop rapidly in china, and localization of increasingly high degree. The competition between banks is getting intense, and traditional deposit and loan business profit becomes more and more low. In order to seek the new profit growth point, Banks turn from traditional to modern financial services. We can’t be confined to a single financial service, but we must think to different investors’ different needs to provide the corresponding financial services. In order to improve the management level of Commercial Bank of our country, we should develop personal financial business, which is a kind of hierarchical, professional, personalized financial services. It is not only low management risk and can bring considerable profit. Commercial banks can use the existing customer resources advantage to better develop the personal financial business, increase the bank’s intermediate business income, and enhance the market competitiveness.China’s commercial banks personal financial services have began since the late90s,20th century, which is now at the initial stage of development, but it has great development capabilities. Because China’s commercial banks personal financial services start later, there is a lager gap between China and some developed countries, which is mainly reflected on the product and service innovation, professional management personnel, risk management, service support system etc. In the face of this gap, the Commercial Bank of our country should draw lessons from the development experience of foreign countries. Combining with the development trend, and making constant financial products innovations, to meet the demand of investors, improve their core competitiveness, and promote commercial bank individual financing business development. Under the above background, this thesis is divided into six parts.The first part is an introduction. This paper mainly explains the background and significance of the research, a literature review at home and abroad, as well as the research methods and research contents.The second part summarizes the Commercial bank personal financing business. It introduces the definition of the personal financing business, main kinds, basic principle, service process and the theoretical foundation of the personal finance. Theoretical foundation mainly includes Life cycle theory, Portfolio theory, Capital asset pricing theory, and financial innovation theory.The third part analyzes the development status and trend of personal financing business.The fourth part analyzes the development status and characteristics of personal financing business in Developed counties. It includes Citibank, HSBC, Bank of East Asia and some areas of Taiwan bank. Through above the analysis, the paper concludes and summarizes the outstanding experience of foreign bank.The fifth part firstly analyzes the reasons of developing personal financing business, then introduces the problem that exist in China’s personal finance business.The sixth part puts forward some suggestions on how to promote a better development of the personal finance of our country.In short, through summarizing the obtained research results and using the knowledge, I carry out a systematic analysis on China Commercial Bank personal financing business. This article analyzes the status and the existing problems of our country commercial bank personal financial business, through the experience of developed countries, combined with China’s financial business of actual situation, I put forward the related countermeasures. Given the limited knowledge of its own, this paper will inevitably have some deficiencies, please teachers criticize. In the future study and work, I will be on the issues for further study and research.