Guangxi Liuzhou Four Chinese Mechanical And Electrical Acquisition Case Study

With China’s rapid economic development and living standards, as well as the rapid development of the domestic auto industry, the Chinese passenger car sales, especially sales market of unprecedented prosperity, auto4S shops are springing up after another. In this context, some large auto dealers have begun to emerge, and showing a distinct combination of characteristics of the capital, and capital of the intervention but also makes these large-scale expansion of car dealers started taking from the traditional model evolved into the self4S4S shop shop combined with the acquisition mode. The acquisition of auto dealers to gain market share in the formation of core competencies has played an increasingly important role.In this context, this paper selected four Chinese Guangxi Liuzhou electromechanical acquisition case, as the object of study, with a distinctive character and the reference value. Guangxi is a typical passenger car electrical comprehensive professional services companies in the Guangxi region has a leading market position, but the network coverage and brand system is still significant weaknesses, particularly in areas particularly evident in Liuzhou, Liuzhou in the acquisition of four Chinese before, only two brands in Liuzhou two4S stores. To consolidate and enhance the mechanical and electrical in the Guangxi region, Guangxi’s market leading position, improve the network system and Guangxi brand electrical system, the formation of a strong competitive advantage, Guangxi Liuzhou electromechanical must include the weak region, including the rapid expansion. In this case, expansion through acquisitions, has become an inevitable choice. The Liuzhou four brands operating in China are required to focus on the development of Guangxi Electrical Class A brand, in Liuzhou area also has some market power, so naturally an ideal acquisition target.Based on the acquisition in the automotive sales industry the importance of the development process and the acquisition of Guangxi Liuzhou electromechanical study of four cases the value of China, this paper studies the problem of the process, followed from theory to practice, from general to specific logical thinking, combined with normative analysis and empirical analysis of the method, the case for a comprehensive and systematic analysis, first, the background and significance of this study are briefly introduced, and mergers and acquisitions at home and abroad on a brief overview of theoretical research; Secondly, from the concept, definition, risk, etc., an overview of the company’s mergers and acquisitions; again, for this case the implementation of the acquisition of the main mechanical and electrical companies in Guangxi, a brief analysis, leads to its acquisition strategy and significance; following the acquisition of Guangxi Liuzhou electromechanical reviewed four cases of China to the subsequent analysis of the acquisition of Guangxi Liuzhou four Chinese mechanical and electrical effects, and lack of experience; in the above analysis, based on the sum, obtained the full text of main points:the acquisition is to enhance the core competitiveness of enterprises practicable means; should pay attention to the acquisition of all process management; acquisition of the human factor is key; focus on the acquisition of risk preventionIn this paper, the theory of mergers and acquisitions to proceed, through the specific cases in depth, summarized the final car dealership mergers and acquisitions in the strategic and operational level should focus on key issues, trying, especially in the automotive dealership industry has made its acquisition of useful explore and recommendations.