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Marketing Circumstances&Strategy Analysis Of Driving Trainging’s Finacial Co-Branded Card

Posted on:2011-09-02Degree:MasterType:Thesis
Country:ChinaCandidate:L ShiFull Text:PDF
GTID:2249330371996351Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the rapid development of social economy, the capital market enters and product marketing combination of regression process, money market trading with the combination of rapid expansion. Therefore, the financial products and derivatives are increasing demand. This demand, on the one hand manifests the financial products and derivatives efficiency and benefit, on the other hand also for financial products and derivatives innovation challenges. Offered as an emerging financial tools, reflected the capital market and the products and services market, it is the close relationship of capital market, while new vigor into the market and promote the products and services of vigorous development. Card is currently is widely used and professions, the social and economic situation will cause far-reaching effects. This article is in the background, the industry of driving school jointly issued with the bank card is discussed from a theoretical perspective, in order to realize the feasibility and the related strategy, judge its economic benefits, the actual market for the co-brand provide theoretical references.
Keywords/Search Tags:Co-branded card, the Marketing environment, Marketing strategy, Different Industry Federation
PDF Full Text Request
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