Research On Central Air Condition Marketing Strategy Of Shen Yang Shi Ji Hua Xin Company

This thesis uses empirical research methods and a combination of theory and practical methods of analysis. This new century, the Shenyang Hua Xin Refrigeration Co. Ltd. as the main object of study, from the current development of China’s central air-conditioning industry analyzing the status and trends, marketing strategies through the analysis of business and industry survey of market analysis, marketing, summed up the central air-conditioning development strategy and central air conditioning status.In the increasingly fierce market competition process, air conditioning enterprise development moment of crisis, the traditional business and marketing concept has been difficult to adapt to the modern air conditioning market changes, must choose to adapt to the modern market and the development of production and management philosophy, the traditional mode of thorough reform. In the demonstration process, based on the4C marketing theory and Potter Porter five forces model theory as the basis, to the industry the five competitive forces are analyzed and compared, on the market of central air conditioning the psychological needs of consumer analysis, analysis of central air conditioning marketing strategy. At the same time, the integrated use of marketing theory on the central air conditioning marketing strategy and analysis of industry trends, the central air-conditioning manufacturing enterprises--Shenyang century Huaxin company marketing strategies for a more systematic study, according to the strategy to put forward a reasonable proposal.Through the macroeconomic environment and industry competitive environment for the development of central air-conditioning manufacturer impact analysis, the use of Porter’s five forces model theory, the five competitive forces within the industry are analyzed and compared, Analysis of central air conditioning marketing strategy. While the integrated use of marketing theory and marketing strategy for central air-conditioning industry trend analysis, the central air-conditioning manufacturer’s marketing strategy for a more systematic study, for the strategy put forward a reasonable proposal. Using4C marketing theory, central air conditioning on the market analysis of the psychological needs of consumers, for the current problems, proposed marketing strategies and implementation measures for the central air-conditioning business of marketing management offers some suggestions for reference of the reference.This can be divided into four parts:The first, brief overview of marketing theory and marketing features central air conditioning. Through an overview of marketing theory and marketing features central air conditioning point of view from the macro level, two central air conditioning for the overall grasp of marketing. The second part describes the company; China launched a new central air conditioning refrigeration company marketing profiles. The third part is the use of Porter’s five forces model for the new century, China the company for analysis. The fourth part is the full text of the key, is for the new century, China marketing strategies put forward reasonable proposals put forward for the final feasibility of implementation problems.