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Kunming Nozze Wedding Company Marketing Countermeasures

Posted on:2013-06-16Degree:MasterType:Thesis
Country:ChinaCandidate:J MaFull Text:PDF
GTID:2249330374459672Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Start from the consumer demand, through the collection and collation of the survey, analysis of factors affecting the consumer market. Summed up the characteristics of the consumer market, and from that found in the traps and errors to deepen NOZZE understanding of the target customer base. The status and characteristics of the local wedding industry, able to identify their own way to NOZZE analysis of market competition environment, in addition to, and differences in comparison of the consumer market analysis, found on the "quantity" and "quality" to develop marketing strategies for NOZZE for point.Marketing strategy NOZZE mainly concentrated on two aspects of the marketing strategy of "Customized" and Co-opetition ideas.4P and4S combination of personalization focuses on the development of marketing strategies with NOZZE characteristics. Co-opetition philosophy marketing strategy, more concerned about the association between Co-opetition and seek win-win development. Through sorting out on NOZZE marketing strategy, as far as possible to meet the needs of the newcomers to the wedding enhance NOZZE overall strength is the key for the future development of energy accumulation.
Keywords/Search Tags:wedding company, consumer demand, Customized marketingstrategy, Co-opetition
PDF Full Text Request
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