Application Of Neuromarketing In The Influence On The Decision Of A Customer’s Consumption

SUMMARYCurrently Marketing has developed in conjunction with a technique called Neuromarketing neuroscience. which explores the human brain to resolve questions that lead organizations to learn more in depth the human being, tastes, desires, needs and purchase motivators.This involves questioning about the ethical and moral values to be applied in using these technologies, which discovered the precious secrets of the human being and make it vulnerable to a company that often acts without quarter-looking economic and material benefits, forgot integrity, freedom and respect for the human figure.This thesis will cover briefly Modern Marketing both the application and scope of neuromarketing today to have this question and propose solutions to the ethics and morality that should limit and guide the proper use of this wonderful tool for Marketing.