Marketing Strategy Research For Dandong Jinshan Hotel Based On SWOT Correction Model

As one of the earliest open industry, the hotel industry has become unprecedented rapid development momentum. Monomer hotel development has started to enter the integrated development stage. What different from foreign hotel management companies is that many of the domestic monomer hotels is only to keep management and operation by their experience,not to use the most advanced marketing concepts and methods. However, in recent years, China’s economy hotel management companies and economy hotel brand, has been endlessly increasing. Star hotel continues to introduce new proposed various incentives and foreign well-known hotel groups have entered the domestic market which accelerate its pace of expansion. These cause the hotel industry to a compete boom. In today’s rapid economic globalization, the domestic hotel has been facing an extremely severe reality. Faced with the complex internal and external environment, the monomer hotel how to effectively develop marketing strategy has become the focus of this article.Based on the comprehensive reference, and on the basis of deep consciousness to the sweeping the globe in2008after the financial crisis, the world hotel industry began to shuffle, the hotels in China is also in actively carry out to improve the economy of scale of the transverse mainly integrated management, and to improve the economy as the goal of the scope of vertical integration management. Some hotels group such as Jinshan sought to cross-trade and trans-regional diversified management and international operations. Unified use customers, marketing, reservation, human resources and so on various aspects of business elements, won the other monomer hotel can gain competitive advantage. In this situation, monomer hotel management to further improves the difficulty. Therefore, Dandong Jinshan hotel in the hotel industry should be the trend of development and innovation to lead began marketing concept and marketing concept and marketing technology, marketing operation means of innovation. Through the above analysis, will be trying to find suitable for DanDong Jinshan hotel marketing the new mode monomer, to make up for the current domestic no it be short of regret.Based on the current our country hotel industry development advantage and deficiency, of monomer hotel to choose a background deeply and discussed in details, and on this basis, the system on the existing domestic and foreign research monomer present situation, the preliminary combed the monomer hotel marketing strategy research, points out the existing problems and the insufficiency. In the comprehensive research theory, on the basis of jin mountain hotel marketing strategy implementation of the micro and macro environment to analyze, to target market marketing and comprehensive marketing strategy is a logical combination of main line through the full text, and put forward the strategies of the methodology of guarantee. This paper explores the theory and method of SWOT analysis, and on the basis of constructing the DanDong Jinshan hotel Marketing business model and the model is the necessary correction, so as to achieve expected results to further is put forward DanDong Jinshan hotel marketing strategies, through the target market rebranding, target market segmentation and the implementation of the strategy of Marketing, and puts forward the6P+3Rs+E-Marketing market Marketing mix strategy, to achieve the ultimate goal of Marketing and Management measures optimization to ensure that the marketing scheme smoothly.