Hohhot Branch Of China Telecom Customer Relationship Management Research

Because of the arrival of the new economic form, make the business enterprise value own customer’s resources more. But customer’s satisfaction is lower and to run off phenomenon as a dissatisfied manifestation with customer, reflecting the market circumstance face by business enterprise directly. Therefore, The research that Be engaged in customer’s satisfaction and customer to run off aspect becomes the important part of[with] the relation management of customer increasingly. Face a more and more vigorous market competition, the customer becomes the most precious resources more and more. After move the correspondence market Be experiencing horrifying price and advertisement a war, in the price and the marketing means top can the exertive space contract gradually. The Chinese telecommunication promotes the competition ability of the oneself, depending to build up of develop the ability only is far and far not enough, More important step eye in how can keep good with the stable customer relation to promise the existence space and earnings space of the business enterprise Pass customer a relation a management to create and carry out the business enterprise profits to maximize. So, Carry out the customer support, raising the customer’s satisfaction and the loyalty, Use to reduce customer to run off and it bring of loss, BE the key that promotes the Chinese telecommunication Hohhot branch marketing ability and market to compete an ability. What it study is the present condition and problem and reason that the Chinese telecommunication Hohhot branch supports aspect at the customer, Hope aftertime is for the Chinese telecommunication Hohhot branch of the development provide clear with the way of thinking of the explicit service marketing, Combine to relate to the angle of the management from the customer, find out the method and the path of promote the competition ability.