The Research On Diversification Strategy Of Shandong ZY Company

The diversification strategy is of great significance to the process of enterprise development is an important strategic choice for business growth, but also to the enterprise operation and management of risk must be carefully chosen. Enterprises can implement the right business strategy to create sustainable long-term competitive advantage is an important factor to determine business success or failure.Firstly,the theory of the diversification strategy of a comprehensive exposition of the meaning and type of diversification strategy; motivation and risk diversification strategy."Through the analysis of the of Shandong ZY diversification status and the advantages and disadvantages of the company, the problems of corporate diversification.The paper uses a SWOT analysis, comprehensive analysis of the business external environment, internal strengths and weaknesses, and pointed out that the the Shandong ZY only through the implementation of the diversification strategy, build the core competitiveness, and to cultivate new economic growth point to get the enterprise better development and growth. Shandong ZY company’s existing diversification industry attractiveness and competitiveness of enterprises of the comprehensive evaluation, Shandong ZY company should develop the engineering survey and design business and as leading industries, appropriate control of the construction business to become the auxiliary industries foster development consulting services, drilling and other business diversification strategy. Proposed to increase the diversification of Shandong ZY specific measures to push forward industrial restructuring and industrial upgrading; technological innovation, improve the core competitiveness; reduce costs and improve profitability; enhance marketing efforts, nurturing ZY brand; implementing the strategic, human resource management norms, provide a strong support for the diversification.The paper is based on the actual business, with a strong practical, practical guidance on the company’s long-term development of Shandong ZY, while other enterprises diversified business strategy formulation and implementation of an important reference.