Research Of Chinese Real Estate Advertisements’ Culture Dissemination

The Chinese property market has got tremendous development Since reform and opening-up, it brought about speedy growth of the real estate advertising. The building is a kind of material culture, but the advertising as displaying material culture’s carrier not only shows the charm of architecture but also exhibits itself cultural characteristics. The advertising culture has close connection with the social culture, on the one hand it originated from social culture, on the other hand it also a record and an adjunct to social culture. The unique ideology of the real estate advertising that make it the important influence on social and customer.so, the study of the real estate advertising possesses higher scientifical value.This dissertation falls into six parts. The first chapter is an introduction, which is set for background and matting for whole research of article. Then is an overview of real estate advertising growth for almost20years. Chapter three analyzes the connection between the advertising and social culture, and the content about culture which have formed in this process. This part include the culture identity and culture demands of real estate advertising, then it introduces the advertisement dissemination the class culture. The contents of fourth chapter is the impact on consumers. The fifth chapter,it rethinks the phenomenon of advertising communication in the above analysis. In the last part, it has summarized the whole thesis.The purpose of this paper is about to search Chinese sociol culture tremendous change in nearly20years from the view of the spread of advertising culture. And it attempt to read the mind of Chinese about the perfect imagine of live and life.