Marketing Strategy About The Newspapers Issue Of Shaanxi Post

Since the implementation of the reforms, Shaanxi Post conducted a series reform of institutional mechanisms. Since then, the postal savings and courier logistics which are most profitable plates all stripped with the postal enterprise. The reform of the cultural system have had a great impact on the Post newspaper distribution business.In that context, how to use the marketing strategies scientificly, respond to market competition actively, to refine and improve services and expand its market share, has important practical significance to development plan、promoting and develop future market of Shaanxi Post newspaper distribution.In this paper, based on marketing research, market segmentation, customer relationship management theory,use the literature analysis and data analysis methods to analysis the status of Shaanxi Post newspaper distribution.we find that there exist some problems of Shaanxi Post newspaper distributionthe,like single model, absence of the marketing system, the service quality needs to be improved and the weakness of customer relationship management.Based on such reseach, analysis the marketing environment and marketing strategy of Shaanxi Post newspaper distribution.The results show that, there exist some problems of Shaanxi Post newspaper distributionthe,like single model, absence of the marketing system, the service quality needs to be improved and the weakness of customer relationship management. In the future development, Shaanxi Post newspaper distribution should combined product strategy, channel strategy and promotion strategy together to build a marketing system, to provide support for the future development of Shaanxi Post newspaper distribution.