3 G Era Telecom Operators Research Competitive Advantage Based On Customer Value

In the3G Erea, with the development and changes of the telecom industry， thecompetition among the telecom operator becomes intense, and customer has become themain recourse that the telecom operators fight for. And the telecom operators face bigchanllenge in the3G erea：with openness of the telecom market，more and moreenterprises take part in the telecom market; the creation of the customer value isdispersed to all aspects of the dominant position gradually，and the customers’s vauleare decided by all the enterprises in the telecom industry, therefore, the control power ofthe telecom operators is becoming weaker and weaker; High degree of homogeneityof products and services, and the effect of telecom operators’ differentiationcompetition strategy is not obvious; and as the demand of the customer increase, thebasic product and service are hard to improve the customer satisfaction; customerperceived value is affected by more external factors, customer satisfaction and loyaltyare face further challenges, in such a series of impacts of the problems, for the telecomoperator, how to improve their competitive position by manage the customer value thatthe telecom operators’ concerns currently.This paper take the telecom customer value, and the advantage of the telecomoperator as the main object of study, in the3G area, we analyzed the key factors of thecustomer value creation and customer perceived value, analyzed of the relationship ofcustomer perceived value, customer loyalty and telecom operators, and analyzed how toenhance the competitive advantage of telecom operators based on the enhancement ofcustomer value and customer perceived value, according to telecom operators, serviceand content providers and terminal manufacturers aspects.