Research On Developing Strategy In Changsha Business Division Of SNTO Group Corporation

Enterprise strategy is the core of enterprise management, which is the key factor to decidethe survival and sustainable development of the enterprise. With the total control andmonopoly by several aluminium industry giants of the aluminum strip and foil market inChina,Shengtong Group Changsha division manages difficultly as a new entrant in aluminumprocessing industry. Therefore, begin to make Shengtong Company Changsha businessdevelopment strategy is very important. The strategy is not only related to the survival ofShengtong Group Changsha division, but also related to how to build the company’s corecompetitive advantage and further development.In this paper, systematically study on Shengtong Company Changsha businessdevelopment strategy, using Porter five forces model and SWOT analysis tool for strategicmanagement, through the application of strategic management, financial management, humanresources, organizational behavior, marketing, management, economics and other theories. First,study on the external environment and internal capacity of the Shengtong Group CompanyChangsha division. Study deeply on China’s aluminum deep processing industry policyguidance, the development present situation and the development trend, to find out the keyenterprise development opportunities and to avoid the external threat of business. Studycarefully on the situation of Shengtong Group Company Changsha division, to find out internaladvantages and to improve internal disadvantages.Then, using the SWOT analysis tool and combining with the information age the strategicmanagement of the new situation, new ideas, new characteristic, Shengtong Group CompanyChangsha business development strategy has been put forward, namely" ensure product quality,increase capacity, enhance the surrounding market penetration, upgrade industries and improvethe management to enhance efficiency".Finally, in order to implement the company’s development strategy, Some specificsafeguard measures are formulated from marketing management, technology R&Dmanagement, device security, production management, human resources, financial management,culture, security, risk management, and etc.