On The Marketing Channel Of The Bancassurance Based On The Regular Business

Bancassurance as a world economic integration and fusion of financial services, banking and insurance has become the new markets, an important means to improve profitability. Especially in recent years, banks and insurance companies to gradually adjust the management structure, encourage the development of protection of pay, long-term insurance products and to explore the implementation of the reform of traditional life insurance products, rates, strengthen the participating insurance and universal life insurance, smoothing mechanism, from the system to speed up the security type, the process of premium products.This article from a strategic analysis Angle, use environment analysis and SWOT, summarizes and analyzes the new business environment, new strategic decisions Bancassurance marketing channel development present situation, development and changes the existing problems. Especially in vigorously developing the premise condition regular business, analyzes the Bancassurance marketing channels and period regular business the difficulties and problems respectively.By comparing the analysis of the Bancassurance market for foreign banks on Bancassurance marketing channels construction and operations of the distinction between paid and contact, and be concluded on this basis and reference. The use of the basic principles of management, from the Bancassurance marketing channels strategic choices facing the internal and external environmental analysis, analyzes the regular business options for the importance of bancassurance channel. Marketing channels through the bancassurance market research analysis, created a business based on the pay structure based bancassurance channel construction, and on this basis, the bank presented a systematic marketing channel mode of operation of the insurance, based on the regular business of banking insurance marketing channels, a realistic option.