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The Development Of Cloud Computing And Its Impact On Small And Medium-sized Enterprise Competitive Advantage

Posted on:2013-01-08Degree:MasterType:Thesis
Country:ChinaCandidate:Z X ZhuFull Text:PDF
GTID:2249330374992467Subject:Management Science and Engineering
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In the past few decades, there has been a widespread concern about therelationship between information technology (IT) and enterprise competitiveadvantages among the scholars in the management community. Now there has been ageneral consensus that IT can create a sustainable competitive advantage for business.As an important part of the national economy, the small and medium enterprises(SMEs) play an important role in social and economic development. However, due toits lack of financial, human and technical resource, SMEs have difficulties in applyingIT to improve their competitiveness which restrict their development.With the emergence and development of Cloud Computing, its characteristicssuch as on-demand service, high reliability and ease of expansion will bring a newopportunity for informatization of SMEs. However, as a new IT service model, thepromotion and application of Cloud Computing is still in initial stage, and how to useCloud Computing to enhance the competitive advantage of SMEs effectively not yetattracted sufficient attention. Therefore, under the background of Cloud Computingapplications, this paper uses SMEs as the research object to study how SMEs can useCloud Computing to enhance their competitive advantage. The research of this paperwill make a positive theoretical and practical significance for the wide application ofCloud Computing in SMEs.This paper will analyze the relevant literatures at first to summarize the relevanttheory about IT and competitive advantages. On this basis, the Gray LinearRegression Combination Model which has a better performance in short-term forecastwill be applied to make a quantitative analysis on the development trend of CloudComputing, and then combines with the current situation of Cloud Computingapplication among the SMEs to show that Cloud Computing is an inevitable choicefor the informatization of SMEs. After the analysis of relevant literatures, someconcepts and theories of Cloud Computing will be sort out, and based on the analysis of the traditional IT application model in SMEs, this paper will make a comparativeanalysis on the innovative influence of Cloud Computing in informatization andmanagement of SMEs. Finally, for the theoretical analysis that how Cloud Computingpromotes the competitive advantages of the SMEs, this paper will combine with thespecific cases to make a further analysis on the cost-effectiveness and technologicaladvantages of Cloud Computing application in the informatization of SMEs. And then,this paper will apply the relevant theories of IT and competitive advantages to makean analysis that how Cloud Computing promotes the competitive advantages of theSMEs, in order to provide the necessary theoretical support for the informationpractices of SMEs in the context of Cloud Computing application...
Keywords/Search Tags:Small and Medium-size Enterprises, Competitive Advantages, CloudComputing, Gray Linear Regression Combination Model
PDF Full Text Request
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