Corporate Social Responsibility Drive The Effectiveness Of Financial Performance

Some enterprises damage the vital interests of stakeholders. How to coordinate and resolve the problem, is the economic and social development of countries in the world can not be ignored. Enterprise from the beginning there, in essence, is an economic organization, its behavior is to have interest. Will the social responsibility of corporate affect financial performance? What is the mechanism of the influence? Research on these issues is to promote the development of corporate social responsibility. This empirical study selected real estate industry, mainly because the real estate industry has become a pillar industry of national economy and influence people’s lives, with a representative.First, the paper reviews the academic circles at home and abroad in recent years for the evaluation system of social responsibility profile. It pointed out that social responsibility and financial performance evaluation of the relationship, now in the stage of theoretical and empirical co-exist. So that we need to do further research and analysis about our country company.Second, the study of corporate social responsibility theory of the birth and development, focusing on stakeholder theory, on this basis, an overview of the nature of corporate social responsibility, raised the scope of this study:a broad corporate social responsibility, and corporate social division of responsibilities and specific description objects. In addition, it analyzes the motives, building the logical link and theoretical support between financial performance and corporate social responsibility according to stakeholder theory.Then, the study selected one of the pillar industries in national economy, the real estate industry, found that there is the inevitable correlation between, from the data proved that the relationship between the two (corporate social responsibility and financial performance) Finally, it makes recommendations in order to promote corporate social responsibility on theoretical and empirical analysis.The empirical results show that:Corporate social responsibility is not, as some companies want it, will only increase the burden on businesses, but will improve enterprise performance. Overall, corporate social responsibility and the goal of maximizing corporate performance does not contradict, even the two are complement with each other. Corporate social responsibility should be regarded as the integral part of strategic objectives. Corporate must establish a good relationship with the shareholders, creditors, suppliers, governments, employees, customers and community, try to ensure the interests of all parties for a harmonious living environment and the future development.