The Research Of Real Estate Internet Marketing

The29th report of the development of China Internet promulgated by CNNIC, shows that there had been more than5hundred million Chinese Internet users by the end of2011. With the development of Internet, marketing activities of enterprises on the Internet are being accepted by consumers. Recently, Chinese real estate industry is developing rapidly, but it suffered by multiple factors,such as a new round national policy, the rise in price, competition among the industry, the pressure to marketing cost of real estate project is bigger and bigger. For real estate enterprise, developing marketing activities on the Internet, not only save the cost, but also widen the effective range, and the development of Internet will make real estate internet marketing and the traditional marketing become the whole of real estate gradually.This paper bases on the study of the internet marketing theory and relates the history of real estate internet marketing, making comprehensive analysis on real estate on the Internet marketing, using the internet marketing, real estate marketing, marketing science theory and methods. This paper analyzes the application modes that real estate enterprises use with Internet media marketing, which gives the important theoretical and practical significance to real estate enterprise project using the internet marketing.The paper mainly includes:First of all, that internet marketing theory combines with real estate enterprise marketing characteristics is analyzed. Secondly, this paper analyzes the past real estate internet marketing, present and future development trend. Then, make a strength analysis and strategy on real estate internet marketing. Finally, according to the current environment of real estate internet marketing, it analyses the application modes of real estate internet marketing, and shows the explaination combined with project example.