Research On Personal Financial Business Marketing Strategy Of Guangxi Branch Of C Bank

With the continuous deepening of China’s reform and sustained economic development, the rapid growth of personal wealth, the people of modern finance general increase in awareness, personal financial services to accelerate the development of the market environment are rapidly evolving, and foreign banks in the personal finance business launched a fierce competition. Guangxi Branch of C Bank only to face the market, seize opportunities, and actively implement the strategic transformation of a gold business, the development of a golden business marketing strategy in order to occupy a place in the full liberalization of business environment and competition.This paper uses a combination of quantitative and qualitative analysis、Comparative analysis and empirical analysis, research object is Guangxi Branch of C Bank, Guangxi Branch of C Bank of personal financial business development and marketing strategy to use to analyze the situation, pointing out its problems. by analyzing Guangxi Branch of C Bank of personal financial services marketing environment, pointing out that the development opportunities and the challenges to develop a marketing strategy, promote the development of Guangxi Branch of C Bank of personal financial services marketing and management measures, to ensure that Guangxi Branch of C Bank of the effective implementation of the marketing strategy of personal financial services, trying some useful attempts and exploration of personal financial services marketing strategy in the commercial banks.