Study On Advertising Lack Of Credit Problem

Advertising is a very effective means among enterprises competition, also is an indispensable component in social life, impacting on people’s economic life and spiritual life. With the deepening of reform and opening up, accelerate the development of market economy development of new products and upgrading of products, the advertising industry has also been an unprecedented development. It is undeniable that advertising’s role in today’s society more and more important, it promotes economic development, significantly accelerated the pace of economic growth. At the same time, advertising as a cultural phenomenon, the integrity of advertising in the health economic benefits to the enterprise, but also for consumers and society as a whole has brought cultural benefits, achieved win-win results. However, in our advertising development process, there have been some damage to the social cultural environment, damage the interests of others and social phenomenon of lack of credibility of advertising, credit crisis is particularly serious. In real life, lack of quality due to their own sense of professional ethics and weak, some unscrupulous businessmen in order to maximize profits, false hype, vulgar poor and other illegal advertising, deception to mislead the public, not only directly harm the interests of consumers, but also damage to the advertising industry’s image and reputation to the country’s economic development and social culture had a negative impact. In this background, this article on the current China’s advertising industry integrity and lack of integrity problems are studied. First of all papers on the advertising integrity related concepts are defined, and expounds the important value of advertisement faith; and then from our country present stage the advertising industry problems, reveals the focus of the advertising industry’s lack of honesty and credit in various symptoms and harm, and from the administrative factor, cost factor and the society cultural element three respects analysed advertising industry causes of honesty deficiency; finally the paper advertising credibility issue, from strengthening administrative supervision, establish brand awareness and highlights the meaning of Ideological and political education in three aspects in order to promote the advertising industry integrity of the quality of design suggestions. In order to improve the economy and advertising practitioners of the occupation morals quality, enhance the legal consciousness of safeguarding the rights of consumers, from the fundamental solution to the present stage of our country lack of honesty in advertising industry, promote the healthy development of the advertising sector contribution.