Research Of The Sustainable Development On County Village Banks Based On The SWOT Analysis

As a new type of finaneial institutions in China，Village Banks is an importantmeasure in the context of the new era that break the dual problem，support thebuilding of new socialist countryside，inerease the supply of rural finance，fill gapsand iniroduce competition to solve the existing financial services inrural areas.China’svast rural banks in rural areas as emerging rural financial organizations,Since itsinception with its unique operating mechanism，market operation and high efficiencyof loan approval and other advantages.To a certain extent ease the financial needs thathave long plagued the contradictions of rural diversity.Rural banks as commercialbanks,He generated by the policy-driven,but faces the policy of commercial and dualconstraints,and its market position is still.This article is for the current market position of the reality of ruralbank,Combination of the background and Significance of the county set up villagebanks, In the success of learning from international experience of rural banksbased,on the use of modern scientific analysis of SWOT analysis of rural banking,andthen puts forward the survival and development of its better.This article is divided into six chapters：Introduction，the background andsignificance of setting up rural bank，SWOT analysis of County town bank of thesustainable development, The development of rural bank abroad experience, Marketposition of country rural banks and Recommendations of Policy，Conclusion.