The Thinking Of Improving Customer Perceived Service Quality Of Chengdu Traditional Teahouse

Chengdu have many teahouses, there are all kinds of teahouses in Chengdu.a tourist coming Chengdu must be surprised of so much teahouses. but only Chengdu traditional teahouse can show tea culture of Chengdu. Chengdu traditional teahouse is not a long history old Chengdu teahouse,but also the Chengdu teahouse which can reflect Sichuan’s tea culture, heritage Sichuan’s tea culture, promote Sichuan’s tea culture. When chengdu’ hotels,restaurants,cafes, fast food are fast developing, Chengdu traditional teahouse is slowly developing.because its unique and powerful local culture exclude the advanced management experience, the service concept. Chengdu traditional teahouse should be a beautiful card of Chengdu, Chengdu traditional teahouse should become a unique and charm of tourism resources of Chengdu, but its value is not reflected.The paper study the thinking of improving customer perceived service quality of Chengdu traditional teahouse. Customer perceived service quality is an advanced concept from the West, This concept is widely used in the hotel industry.,I can not find a related paper by searching CNKI. So this is valuable research. Researching customer perceived service quality is just a small point, customer perceived service quality can be measured facilitiesand equipment, staff quality, service concept, management, marketing, corporate image, and so on. Solving this problem,I must conduct a comprehensive, in-depth analysis and research of Chengdu traditional teahouse. In addition to theoretical significance, Practical significance is that the management of Chengdu traditional teahouse can Reference the strategies how to improving customer perceived service quality of Chengdu traditional teahouse.The papar first analysis the history of Chinese tea and the history of the teahouse. Then the paper elaborate all kinds of teahouses in chengdu now and define Chengdu traditional teahouse. Customer perceived service quality is very mature theory. The paper referenc SERVPERF and analysis reliability, responsiveness, assurance, empathy, physical of Chengdu traditional teahouse. The paper’s research methods include interviews with tea industry experts, on-site research and experience, questionnaires and data analysis. The paper analysis customer perceived service quality of Chengdu traditional teahouse through these first-hand information. Find five reasons of affectjing customer perceived service quality of Chengdu traditional teahouse:the Atmosphere of tea culture in Chengdu traditional teahouse is not strong; Attendant of Chengdu traditional teahouse lack the skills, knowledge and quality; Chengdu traditional teahouse need improved service and management; Chengdu traditional teahouse Lack of standardized procedures, institutional, personal;Image of Chengdu traditional teahouse blur.Strategy ofimproving customer perceived service quality of Chengdu traditional teahouse:creating pleasant environment of Chengdu traditional teahouse; Stress the tea are of Chengdu traditional teahouse; Improve the basic quality of attendant of Chengdu traditional teahouse; Founded the rand and features of Chengdu traditional teahouse; Strengthen the organizational structure and personnel management of Chengdu traditional teahouse; DeepenService Management of Chengdu traditional teahouse。This paper has two innovations.the first innovation is what is Chengdu traditional teahouse; the second innovation how to improve customer perceived service quality of Chengdu traditional teahouse.