| Although the scale and operation revenue of has come out in front in the wholecountry, the existing cost management concepts and methods cannot adapt to thehotel’s development currently, which has caused the high costs and created a falseimage of flouring situation on the surface. In order to realize the simultaneous growthrate of profits and revenues, it is necessary for them to improve the traditional costmanagement theory in absorbing some advanced theories that adapts to thedevelopment of modern enterprises and reaching the goal of cost control. Amongthese theories, the strategic cost management theory based on value chain is the mostsophisticated. The viewpoint of value chain is proposed by American scholars in1980s, and the theory originally aimed at analyzing the competitive advantages ofmanufacturing enterprises. As the theory is accepted by more and more people, valuechain is applied not only in the manufacturing enterprises, but also in the developmentin other industries. Thus people have begun to explore how to use value chain for thehotel’s management cost in the hotel industry so as to achieve greater value. Underthe influence of the theory of value chain, the management theories like supply chain,activity-based costing method have also been proposed and widely used. The fact thathotels attach importance to the featured services and huge pre-investments ofoperating places has decided its high labor costs, fixed costs and indirect cost. Withthe management methods of traditional financial cost, it is hard to rationally putvarious costs into the costs of particular products. The activity-based costing methodis helpful for hotel operators to more clearly analyze the products’ costs in operatingthe hotels, fully exploit the potentials for each product, service and link and make outthe advanced and reasonable goal cost direction for each product and service in therunning of hotels.This paper focuses on how to better learn from the experience about theadvanced product cost management in the foreign countries to explore how toimprove the product cost management level combine with a star hotel’s situation in Zhejiang province, based on the analysis of the existing problems on the costmanagement for star hotels for travelers in Zhejiang. Its aim is to provide a usefulreference for the hotels in Zhejiang to learn how to improve the high cost control levelfor Zhejiang’s hotel industry and promote the hotels’ entire economic benefits.The first part of the paper describes its background and research concepts, underthe background of macro situation, introduces the current situation in the hotelindustry, and puts forward the research methods and thinking as well as the innovativeideas in this paper.The second part gives a brief introduction to the modern cost managementtheories adopted in this paper, including value chain, supply chain, activity-basedcosting method and other research theories and research achievements at home andabroad, and also points out the research weaknesses of the current theories of the hotelindustry.The third part discusses the present situations of star hotels for travelers inZhejiang province, analyzes the existing problems for the cost management in thehotel industry, and made a feasibility analysis of this research.The fourth part is the key part of this paper. In this part, the author makes adetailed exploration about the hotel’s cost control from the aspects of the theories ofhotel’s value chain, supply chain and activity-based costing method respectively onaccount of the cost management for travel-star hotel in Zhejiang province, combiningthe currently advanced cost management theories.The fifth part makes the empirical analysis and is the important reflection of theconnection of theory and practice in this paper. The paper makes a systematicalanalysis with Zhejiang CW hotel as an example, combining the three views about costmanagement of hotels, and provides a reference for cost control of hotels... |
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