Research On Operating Managementof Automobile4S Dealer

As a newly sprouted thing, the concept “4S dealer” comes to china for twelveyears. In the early into china, it became popular all over China. Because it can makefull use of social capital resources, standardize the market, enhance the brand imageand protect rights and interests of consumer comparing with the traditionalautomobile sales channels. The domestic auto manufacturers required their dealers totransform into4S dealers.4S dealers have mushroomed all over the country rapidly.4S dealers also grow up fast along with manufacturers. Most dealers make tidyprofits.With the number of4S dealers increasing, the strength of market competitionalso will increase. Many dealers of mismanagement, operation process executiondreadful, human resources and customer management is not fine etc ills is revealed.With the decline of automobile market in2004and the financial crisis in2008, themyth that4S dealer is a cash cow shattered. A group of inadequate investors retreat,and a large number of4S dealers become at loss because of operation managementproblems.4S dealers developed step by step. How to ensure4S dealers developing? It is themain research contents of article. This article mainly discusses the operationmanagement mode and method of4S dealers. Through the Tianjin-faw4S dealersoperation management of case studies this article points a explicit success operatingway for entered and preparing to enter into auto market investor.