Research On The City Fresh Food Distribution Of JSY Company

The currency of fresh agricultural products is slow in China currently, and the damage in the currency is serious. So the government pays attention to the problem and it gives full support to the policy of promoting the circulation of fresh agricultural products. By using B2C e-commerce technology platform innovatively, and combining with the cold chain logistics technology, Wuhan JSY Company builds the city fresh food distribution model which can make fresh food circulate quickly. By studying the urban fresh food distribution in JSY Company, this thesis analyzes its problems and proposes the viable mode and measures.This thesis firstly employs the analysis methods of SWOT to analyze the environmental conditions; then it has an analysis on the "marketing and procuring for together" mode, which is used by the company, and operational situation. It points out that the problems and deficiencies of procurement, supplier management, inventory management, transportation and distribution, information transfer and market development. These problems include procurement plan being disordered and not regulatory, suppliers being not fixed, being lack of strategic cooperation with suppliers, inventory turn-over being low, costs of transportation and distribution being high, information transfer being slow, and data docking being not smooth and so on. Then basing on these problems and deficiencies, this thesis proposes the principles, framework and processes to build the distribution pattern of urban fresh food. Respectively, from the outside, this part builds the supply chain framework, which makes the JSY Company as the hub and the core, and bases the agile supply chain; from the inside, a framework basing on the operation mode, which makes the ERP processes and structure restructuring and optimization, is built. On this basis, this thesis makes some measures to ensure the building of Wuhan JSY Company’s fresh food distribution mode. It proposes the methods of implementing the whole cold chain and strengthening cold chain management, purchasing and audit supervision, coordinating logistics infrastructure operations, improving production processes and materials, and some other measures.