Study On The Quality Of The Real Estate Listing Corporation Benefit Evaluation Based On Structural Equation Model

Income as one of the core concepts of accounting information users, especially investors aremost concerned. Can accurately reflect the results of operations of enterprises in a certain periodof time, the stakeholders, as an important basis for decision-making, while shareholders use it tomeasure the results of operations of the business managers. With the development of capitalmarkets, the issue of the quality of earnings in recent years much attention experienced by thefinancial crisis in2008triggered by the two major U.S. real estate companies, so that people paymore attention to the evaluation of listed company earnings quality rather than quantity, EarningsQuality Evaluation of domestic scholars most of the qualitative analysis, this article strive toquantitative analysis method of structural equation model, the quality of earnings of the realestate industry to evaluate and further improve earnings quality evaluation method to helpstakeholders to understand the business from another angle, the quality of earnings, enablingthem to more in-depth interpretation of corporate earnings quality information for them to makeeffective and scientific management decision-making provide a theoretical basis.The background of the first part of the paper, meaning, purpose and use of the necessaryexposition. Research of domestic and foreign scholars on the quality of earnings. Second part ofthe income from the connotation implied, to draw the different scholars of different quality ofearnings connotation defined the meaning of article earnings quality finishing draw the followingthree aspects that the company’s cash flows, revenue continued and investment decisionsusefulness of the definition of quality of earnings to elaborate. To describe the characteristics anddevelopment status of the real estate industry to establish the characteristics of the real estateindustry, the quality of earnings, drawn seven factors affect the quality of earnings in the realestate industry: operating environment and the risk of the condition of the assets of the enterprise,the structure of accounting earnings, cash flow income, corporate legal structure, accountingpractices and accounting policies and social regulation. A brief introduction to the use ofstatistical methods for structural equation modeling and cluster analysis. Structural equationmodel is a description of the quantitative analysis of the relationship between the significantvariables and the latent variables. The third part, the use of the theoretical knowledge of thesecond chapter six characteristics of the quality of earnings reliability, cash security, continuity,growth, security and profitability based on the evaluation index system, the use of clusteranalysis the eventual establishment of a complete real estate listed companies reported financialindicators to filter, cluster analysis clustering data in conjunction with other scholars experienceand knowledge of the author attributable to the indicators according to their characteristics,combined with expert made for the reliability index rating structural equation evaluation of thequality of earnings theoretical assumptions of the model. Part IV using structural equation model empirical analysis, confirmatory factor analysis and path analysis to evaluate the model,modification, fitting draw an ideal model to verify the hypothesis, based on the empirical results,and conclusions. Finally, the proposed policy recommendations to improve the quality ofearnings of listed real estate companies, summed up the results of this study, and the limitationsof the study and future research directions were discussed.