Jilin Province Regional Life Insurance Company’s Market Positioning And Marketing Strategies

In the various provinces and cities in the country have an application for theestablishment of regional life insurance companies under the background of theestablishment of Jilin Province, the regional life insurance company will become theinevitable developing trend, in the life insurance market competition is increasinglyintense today, how to make clear the regional life insurance company’s strategicpositioning is of important guiding significance; at the same time, Jilin provinceregards agriculture as big province and economy to owe develop area, the provinceset up regional life insurance companies in the sales channels in the process, shouldbe combined with local characteristics, main root, strengthen market competitivenessand brand influence, refused to extensive type to manage.The paper through the application of modern marketing theory, combined withthe characteristics of insurance products, comprehensively puts forward Jilin provinceregional life insurance company marketing channels should be initiative,humanization, integration and relationship marketing and other basic features, andhighlight the regional life insurance company ’s foothold is to achieve customersatisfaction, and proper sales channels, good quality service is the realization ofregional life insurance company, sustained, steady and healthy development of thekey. And based on this to Jilin province regional life insurance company strategicdevelopment positioning selection of multiple factors analysis. At the same time, putforward to the enterprise strategic target as well as the types of features from,customer characteristics,market environment, marketing channel characteristics to choose Jilin province regional type of insurance company sales channels, at the sametime the sales channels of oneself economy, control, adaptive standards maketentative analysis for the types of sales channels, types of comparison andprovidedcertain reference.Based on the present situation of environment in Jilin lifeinsurance market based on the analysis, proposed the establishment of Jilin Province,the life insurance industry posture competition analysis framework; system in Jilinprovince are analyzed objectively the life insurance market potential anddemonstrates the regional life insurance company was founded in the future and thedevelopment of broad prospects.In the current national each provinces have an application for the establishmentof regional life insurance company background, jilin province established regionallife insurance companies will become inevitable development tendency, the lifeinsurance market in an increasingly competitive today, how to clear province regionallife insurance company’s strategic positioning has important guiding meaning; At thesame time, jilin province as a major agricultural province and economicunderdeveloped area, was founded in the province regional life insurance company inits sales strategy selection process, according to the local characteristics, argued thatfundamental, strengthen the market competitiveness and brand influence, refused toextensive management.This paper through the application of modern marketing theory, combined withthe characteristics of insurance products, the system overall proposed the jilinprovince regional life insurance company’s sales strategy should have initiative,humanity, integration and relationship marketing, and other basic characteristics, andemphasize the standpoint of regional life insurance company is to achieve customersatisfaction, and appropriate sales channel, good quality of service is to realizeregional life insurance company steady and continuous, healthy development of thekey. And on this basis expansion in jilin province regional life insurance company strategy development location choice of multiple factors analysis. At the same timeputs forward from the enterprise strategic objectives and risk characteristics, customercharacteristics, market environment, marketing channel characteristics of jilinBased on the present situation of jilin province life insurance marketenvironment on the basis of analysis, put forward to establish suitable for exploringsituation in jilin province competitive analysis framework;System objectivelyanalyzes the jilin life insurance market is the market potential and demonstrates thefuture OuYuXing life insurance companies in the province was established and thedevelopment of broad prospects.