| China is a large agricultural country, agriculture and the rural economy hasalways been China’s economic and social development of the major issues for along-term. Since1978, our country’s agriculture and rural economics developed sosuccessfully that have attracted worldwide attention: the comprehensive agriculturalproduction capacity improved greatly, commissariat and other agriculture productsincreased substantially from long-term shortage to affluence,the people of the wholecountry have been solved basically.The American Secretary of state Acheson’sprophecy that " any one of the Chinese government cannot solve all the Chinesepeople have a meal problem, Chinese Communist Party cannot solve this problem"have been broken. Rural income and living standards have markedly enhanced, thenational rural overall is marching toward well-off life, which has importantsignificance to the developing country like China with a large population.However, from the view of sustainable development, China’s rural economicdevelopment still faces a series of contradictions and problems, such as the ruralmarket economic system is not perfect, the management level of the farmer how toadapt to the market lack effective system guarantee and organizational support, Whichrestricts the successful butt joint between the production and marketing, affectsagricultural management benefit. At present, produce is relatively superfluous,although the farmers increase production, their income does not increase, which isserious. The contradiction between agricultural and production is increasinglyprominent: First is an individual farmer family as the basic unit of agriculturalproduction and operation is hard to undertake expanding agricultural product marketdevelopment tasks independently. The second is the traditional agricultural productscirculation and service organizations cannot adapt to the rapid development of ruraleconomy and the opening of the need. The development of the circulating agriculturalcooperative organizations is backward. The third is the interest coordinatingmechanism of the integrated production and marketing is not perfect, the interest of the farmers cannot be assured.These problems affect the efficiency and benefit of the agricultural productcirculation, the income of the farmers is also difficult to increase to make the farmersbecome rich. Accordingly, acceleration of the innovation in the agriculture products’circulation forms is imperative. To speed up the innovation in the agricultureproducts’ circulation forms, we are going to realize the scale operation, mechanismtransformation and structure optimization of the circulation organization, such as theagricultural cooperation organization, the wholesale market, the integratedorganization of the production and marketing, we are going to import moderncirculation channels and means of transaction to form the circulation system ofagricultural products of the rational structure, complete functions, and high efficientoperation.By the research on Jin-luo group, According to the situation of our country, thepaper proposed the circulation of agricultural products in the development of ruraleconomy and the promotion play an important role. Through this paper, the producersof agricultural products for the current channel can be more clearly understood. Thepaper plays a guiding role in how to develop and promote the agricultural productsrapid into circulation, which is our country’s construction and improvement of theagricultural product circulation channel must be consistent with China’s basic nationalconditions, consistent with the large circulation market requirements, in nationalpolicy adjusting control, carry forward the regional advantages, combined withgovernment, and followed closely with education. Thus step out a special channelaccording with the national conditions of our country agricultural product circulation... |
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