Under The New Competition Situation Of Jiayuguan Mobile Company Full-service Operation Marketing Strategy Research

Along with the rapid economic development of society, the mobile communication technology keep pace with The Times, IT plays an important role. In2008, the state on the telecom system reform, through the reorganization merger etc, and formed three communication operators competition development pattern, in2011, the state1025planning issued by the program for the development, three communication operators have started to all of the business transformation and innovation development way. But because the government of each operator issue licences scope of business is different, China mobile and China unicorn, China telecom in all business development gap is further, how in the current new situation, give full play to China mobile information expert advantages to the full service marketing, the transformation development is very important.Based on the marketing management theory as the foundation, in the city of Jiayuguan mobile company is faced with the internal and external environment, especially the new competition environment do comprehensive analysis at the same time, has formulated the Jiayuguan mobile company target marketing strategy, and then from the product, the price, the channel, promote sales four aspects proposed system of the marketing strategy, from the and safeguards of organization and process control perspective, this paper discusses the implementation of marketing strategy and control, with a view to the Jiayuguan company in the new competitive situation of all business operation provide guidance, but also for the domestic industry to provide reference to other companies.