GH Pharmaceutical A Product Marketing Strategy

Purpose and significance:customer-oriented relationship marketing era, GH medicine must play to their strengths, develop marketing strategies in line with the market environment and the actual situation, the company can standardize, reasonable and efficient conduct marketing activities quickly enhance their competitiveness.Research Methods:The paper on the business case and literature research methods. The thesis writing process research competitors GH Pharmaceutical Company, the Company’s customers and internal sales information and data, so early mainly based on market research. Later use, such as the five forces model, STOW analysis the,4P marketing tools such as data, data analysis, integration, according to the actual situation of the company, to form a workable marketing strategy program.Research:to use marketing theory to analyze the GH Pharmaceutical Company A product market environment characteristics, the main target market is established on the basis of market segments. Described "differentiation strategy as the core channel strategy, product strategy, pricing strategy, promotion strategy, service strategy, and other marketing programs. And the reserve price of prescription drugs by GH pharmaceutical company marketing strategy and professional analysis of the marketing strategy that the reserve price marketing strategy and professional marketing strategy has a reason to exist, GH medicine should be according to their different stages of development of the target market, the same market products different life cycle to develop a marketing strategy for their development.Conclusion and significance: this article from GH Pharmaceutical Company Pharmaceutical Marketing Situation, there is the problem, the problem causes serious analysis and GH Pharmaceutical Company pharmaceutical marketing macro environment and micro environment and industry environment to explore, in the GH drug the preliminary optimization design on the basis of the industry’s market analysis, GH pharmaceutical company marketing strategy, but it remains to be further refinement of the strategy implementation steps, for policy module needs further study, the strategy implementation of cost budget has yet to be further explored.