Research On Personal Financial Product Promotion Of X Bank Jining Branch

With the economic development and social progress, people’s income continues to increase steadily. As more and more people would like to preserve and increase the value of their personal assets, the demand for professional financial services is increasing. Thus the major commercial banks have introduced various personal financial products which results in the fiercer marketing competition.In this context, the Personal Financial Services of Bank X Jining Branch is facing severe challenge. Through research, the paper aims to design an outreach program for personal finance products of Bank X Jining Branch which is helpful to develop the new markets and improve the competitiveness.Starting from the reality of the personal finance products of Bank X Jining Branch, this paper analyzes the problems in marketing, put forward a scientific, objective and feasible promotion program of personal finance products using literature research, comparative study and case study, and analyzes and summarizes the matching measures required for the implementation of the program which is the innovation of the paper.This paper is divided into six chapters. Chapterl introduces the research background and significance of personal finance products promotion model, put forward the idea of the thesis and research framework. Chapter2describes the relevant theories. Chapter3analyzes and studies the marketing status of Bank X Jining Branch personal finance products. Appling the analysis and research of relevant theories, Chapter4designs a scientific and objective outreach program. Chapter5explores the supporting measures for the smooth and effective implementation of the outreach program. Chapter6is the research conclusions and prospects.