New Auto-consumption Credit Model Research

Auto industry have been become the pillar industry in China. More and more Chinese choose buy a car to instead of walk. So auto finance industry is promoting the development of auto industry as an important related industry which will get more attention from each auto manufacturer and dealer. Especially auto-consumption credit service will be an main method to help auto dealer to promote sale. In this paper, we will introduce a new auto-consumption credit model about China Citic Bank. We will take the new model to compare with developed countries like America, Germany and Japan, and we also will demonstrate the new model whether adapt to the structure and character of auto-consumption marketing in China. After that, we will research and explain the advantage, defect and practice effect about the new model of China Citic Bank. Then we will find advantage and insufficient in marketing competitiveness and application of this new model. Last, we will propose some reasonable and effective suggestions which can improve the problem.