The Research For Member Reviews In Virtual Travel Community And Impact Of Travel Decision-making

With the rising popularity of the Internet and network technology, the internet hasbecome an essential part of people’s lives. A large number of information in internetexpands the range of people’s communication, and improves the efficiency of informationprocessing. Then, a group people with the same hobbies, demand, concern and desiring tocommunicate with others gathered together, forming a virtual community in the internet,they used to share and exchange the views. Just because of this, self-travel is rapidlydeveloped. Extremely personalized today, because of the tourism product homogeneity,and uneven quality of service factors, the traditional travel with the group is not popular.More younger tourists eager to enjoy the personalized tourism products and more freetravel environment. Virtual travel community on the Internet just to provides a collectingplatform to self-travels.At the same time, travel to collect information has a high degree of dependence,tourists need to rely on the community of previous travel experience to make thecorresponding tourism decision. Tourism in the virtual community tourism evaluationbecome travel and with a friend enthusiasts travel book, more and more tourists’ attention,and even affect the tourist planning. And through the empirical findings, most tourists haveaccess to evaluation of tourism experience. In this environment of tourism evaluation ontourism decision-making influence, can understand the tourism evaluation on tourismdecision-making influence factors, thus to virtual tourism community construction andmanagement of electronic network, tourism development has practical significance.The paper uses empirical research methods, through the establishment of a model tostudy the effects of tourism on tourism decision-making.In the model, according to theprevious research experience from tourism evaluation of five factors: assessment ofconfidence degree, evaluation content, evaluation forms, evaluation, evaluation of theeffective frequency response, the authors hypothesized that five factors through theperceived value of the variables on tourism decision-making generation influence.Throughthe AMOS software for structural equation model analysis, conclude finally found theevaluation form, evaluation of the effective response to perceived value had a positiveinfluence, perceived value have positive effects on tourism decision-making.At the sametime, in the last part of the paper, according to the conclusions of this study on virtualtourism community management and tourism electronic network development and putforward marketing strategy.The former research models based on information, information platform, information quality perspective to study tourism evaluation index, evaluation of the follow-updiscussion ignores the trigger effect. While the follow-up discussion thread content, oftenbecome tourists travel study to evaluate whether reliable important discriminant tool.Based on the summary of previous studies on innovative model, put forward someinfluencing factors--evaluation activity. Evaluation of activity including two inspectiondirection, namely evaluation the frequency and effective assessment. Through empiricalresearch proved that the author’s idea, and tourism evaluation of effective reply will besignificantly positive influence on perceived value, the final effect of tourismdecision-making. In the community management and tourism network marketingconstruction should pay attention to evaluation, discussion, thread, strengthening thereliability of evaluation, thus increasing the lovers of tourism virtual community concerns,improve the hit rate.