Product Placement Strategy Research In Film Industry

The paper is about the Product Placement in Chinese film industry. The content includes: Firstly, try stating Product Placement in film industry for the necessity of existence and development. On the basis of the Product Placement history development in film industry, from the psychology and marketing perspective, the paper elaborate the advantage of Product Placement in film industry different from traditional advertising; the Product Placement in film industry bring the meaning to brand, product and the whole film industry; the necessity of the development of the Product Placement in film industry in future.Secondly, comprehensive collect the form of Product Placement in film industry. Under the background of confusion on Product Placement research in film industry, try collecting and settling the form of Product Placement in film industry, combine with the specific case analysis and strive to be vivid.Lastly, sum up the existing problems and put forward some suggestions. Through the transverse and longitudinal study to specific case, the paper detailed state the existing problems of Product Placement in film industry. And base on this, put forward some feasible suggestions. Hope all of this has some enlightenment to the development of Product Placement in Chinese film industry in future.The selected topic is closed with film market frontier, rigorous writing at the same time, as far as possible, take the easy language style to understand, combined with a clear chart and interpretation. Make efforts to get valuable something from this paper but do not difficult to understand.