The Effectiveness Of Advertising Connotation Definition And Application Research

This article mainly from two aspects: the connotation and application analysis of theeffectiveness of advertising. Although the term effectiveness of advertising in manyappeared in the literature, but there is no clear definition about the effectiveness ofadvertising, which is not conducive to the in-depth study of the effectiveness ofadvertising.First of all, this paper studies found at present about the effectiveness of advertisingmeaning has five kinds of cognition, and the five views are objective dialectical analysis.First, this paper argues that the effectiveness of advertising not only to sales as a measureof the standard, there are many factors affecting sales, advertising is only one aspect.Second, this paper argues that the effectiveness of advertising not only displays theproduct differentiation product advertising, but also shows the uniqueness of brand ofbrand advertising. Third, this paper argues that the effectiveness of advertising is not asingle work, but the overall process of advertising, advertising works only advertisingcampaign performance results. Fourth, this paper argues that the effectiveness ofadvertising should not only concern about the sales but also pay attention to creativereputation. Fifth, the enterprise effectiveness of advertising is to brand building andmarketing in mind, and can realize the goal of enterprise operation transmission in sports,this paper argues that this view needs further clear, perfect and refined.Secondly, this paper gives the connotation and the characteristics of advertisingeffectiveness. The effectiveness of advertising refers to reach change the consumerawareness, enhance brand awareness and reputation of communication objectives,increase sales and market share marketing objectives, and with as little as possible inputs,the expected communication effect and effectiveness of marketing advertising activities.It is effective to judge the quality of advertising, advertising is a measure of the quality ofa scale. The effectiveness of advertising is a commercial advertising, can promote thesales of commercial advertisement belongs to the effectiveness of advertising, canimprove product visibility and reputation of the commercial advertisement belongs to theeffectiveness of advertising, or else to inefficient or ineffective commercial advertising. The effectiveness of advertising the fusion unit three features of high efficiency, goodcommunication effect and economic benefit.Finally, this article from the effectiveness of advertising theory extends applicationproduction level, with EFFIE AWARDS participating standards and gold case as thebasis, put forward the effectiveness of advertising in the application of the productionprinciple, and the effectiveness of advertising in the application of the production processcan achieve the desired effect of suggestion.