| The current our country society, is in his historical transformation. This is our newmedia environment evolution, formation provides a good social environment. And thenew media environment to form development and mature once after, it will alsoprompted many associated with him industry change.Advertising industry is the biggest influence by its evolution and development of abusiness. With the new media environment gradually mature, advertising to get goodinformation release effect, the advertising strategy will be to adapt to this change, musttimely make adjustments. To seek the maximization of propaganda effect.That kind of media, whether the traditional four media or emerging development ofnew media, they all have to deal with good in itself and the microcosmic, medium andmacroscopic, the relationship between the various factors have made the media in themost comfortable living environment in, thereby better play to their respective functions,achieve good publicity effect.Nowadays, we are in network, digital and information intricate era, and public lifeinseparable media environment is undergoing profound changes too. With cell phones,mobile multimedia, Internet and other new technology communication technology asthe carrier of new media, developing rapidly. These new media-Shared characteristicsof immediacy, interactive and huge amounts of information storage etc., all make it fastbecoming people to access information, information and feedback informationimportant channel.This paper is based on new media environment, to study advertising strategy mode.Based on the previous traditional advertising media environment strategic mode areanalyzed and summarized, then compare new media environment in the advertisingstrategy mode with those new transformation and development, from which summed upthose prompted advertising strategy mode the elements of change happened. Thus hopecan make in the later advertising practice and theoretical development process to use. |
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