The Relationship Of Regulatory Focus,Information Framework And Low-carbon Consumption Decision

At present, regulatory focus, regulatory fit and regulatory effect have been the focusof the study. So, from the regulatory fit views, there is a natural fit between regulatoryfocus and target-information framework, which will produce regulatory fit effect. And wealso research the relation between chronic regulatory focus and situational regulatoryfocus.According to regulatory focus theory, our paper designed low-carbon consumptionquestionnaires. Distributing experimental questionnaires, we use spss16.0to analysis data,and we get the conclusions. The interaction of the chronic regulatory focus and thetarget-information framework has impacted on motivation intensity, behavior evaluationand positive-emotional experience. The interaction between the situational regulatory focusand the target-information framework has impacted on motivation intensity and behaviorevaluation. The interaction between the chronic regulatory focus and the situationalregulatory focus has impacted on the low-carbon consumption decision. Basing on theconclusions of my empirical investigations, I indicate the shortages of this research and thesuggestions to the later researches.