Research On Customer Participation And Its Effect On Enterprise Relationship Strength

In recent years, educational training market has developed rapidly in China. Its scale has been increasing30percent per annum, and so far, eleven educational training corporations have been listed in America. By2010, the savings deposits of residents had topped20,000billion yuan,10%of which were used for educational expenditure, while the potential scale of educational training expenditure will be up to300billion yuan. However, with the relatively low barrier of educational training industry and its fierce competition, the meager profit times of training market has already come. Therefore, it has important theoretical and practical significance to study customer participation in educaitonal training market and its influence on enterprise relationship strength.Based on the basic theories of customer participation and relationship strength, this paper studies customer participation in educaitonal training market and its influence on enterprise relationship strength by comprehensively using various analysis methods. At the beginning, the paper explains the importance of customer participation for service industry. Following that the basic theories of customer participation and its influence on enterprise relationship strength are explored. Finally it research shows that customer participation has direct and indirect influences on enterprise relationship strength by using the survey data of four educational training schools in Changsha.The main innovations are as follows:Firstly, it empirically examines the customer participation and its influence mechanism on enterprise relationship strength by taking students in ecutional training schools as the research object. Secondly, it explores direct and indirect influences of four dimensions of customer participation on enterprise relationship strength, and obtains the results corresponded with the facts, which broadened the research field of customer participation and enterprise relationship strength in service industry both in theory and practice.