Research About Hing-end Pu’tea Entire Industry Chain Branding

World Tea Industry center in China, Chinese Tea Industry Center in Yunnan Province, this is accepted fact in the World; At present，the world has found a total of47kinds of tea plants including glaberrima Chang and4variants, The Most of the distribution in China; There are35kinds of tea plants and3variants in Yunnan Province.(There are25species is unique to Yunnan Province), Accounted for74%has been found in tea plant. According to historical records, In ancient times, The tea was found in the southwestern region of China. So far, The production of tea and Drink tea have on thousands of years of history in China. According to the output Distribution of tea, China has been the largest country of tea production and consumption of tea. In very long period of time, Chinese tea industry has been in a very decentralized state, Production and sales of tea is very greatly as agricultural and sideline products, But there has never been a well-known company of tea and brand of tea. In the hundreds of billions of tea market, Only a few companies can reach one billion yuan output value, Almost no enterprise can business be able to expand to the world.Yunnan Pu’er tea situation was more difficult. The main concentration of the species as the tea and the core producing areas of Chinese tea. Pu’er tea is the most local characteristics and most representative of the Commodity in Yunnan. According to the historical value and the value of tasting tea. Pu’er tea is only have activity of tea. And whose health care and the function of life protrude very much. Because of these characteristics, Pu’er tea was once as investment Commodity in capital market. After bubble crisis of the tea industry, Pu’er tea has a certain reputation, but its bad reputation. Among the tea category in China and the world, its value and the price is far from excavations and recognition, even lower than many brands of green tea.Therefore, This article from this point of view that the tea industry is traditional advantage produce industry in china. On the basis of in-depth analysis on the status of Pu’er tea industry, in view of the Yunnan Pu’er tea industry chain status quo. Combination of zedao tea industry Co., Ltd about "inheritance, taste, noble brand values and business philosophy of "ecological cultivation ancient legal system tea, taste culture" At last, We bring forward the idea of brand management, brand management strategy and brand management countermeasures for zedao tea industry Co., Ltd. The key point of this article is the scenic chemical plants, production, sales, service, and cultural promotion of the industry chain innovation ideas.And cropping patterns of biological diversity environment, Ensure the collection of the highest quality raw materials etc. Not only in the traditional marketing mode innovation, but also by the quality of the product to ensure that the formation of the brand. In addition, by the analysis of the elements formed by the high-end luxury analysis of the composition brand value of "LEAF OF LIFE". Formation of the arguments for establish high-end luxury tea brand.