Design And Study Of ZF Real Estate Company-city Garden Project Marketing Scheme

Thanks to the rapid development in the past nearly10years, China’s real estate industry got improved year by year in its architectural technology, sales capability, product quality, auxiliary facilities and some other aspects. Real estate industry promoted the state economy a lot while it grew fast. Up till now, it has become the backbone of China economy, as well as a significant part of the whole society. However, as the real estate control policy proceeded deeper and further, and competition becoming more fiercely, it’s more widely recognized that all products have no other way to fulfill their value except by being sold well. Therefore, all real estate developers intent to focus on their marketing in business management. At the beginning of the thesis, it gives a summary of real estate marketing planning theory and the planning processes. Upon analysis of the macro social economy, this thesis proves that macro social economy and real estate are mutually affected and promoted. The macro social economy is the foundation of real estate industry. In return, the latter promotes the former in its growth.After study and analysis on the regional real estate market, the thesis tells people that the real estate is currently facing huge pressure in its marketing, but it will recover and stably develop in the future. The problem now is that real estate products are being supplied to the market in unbalanced state, middle level products are too many for sale than they should be, thus the competition is getting more and more fierce between products of same quality level. The main reason is that market position of the products mismatches their target clients. At the end of the thesis, it studies and analyzes the "ZF Real Estate Company-City Garden Project" on its every aspect like macro environment, project position, and marketing promotion, and shows people the significance of marketing planning work in a real estate project. In the mean time, some of its bright ideas are also stated in detail, which can be much valuable for people in real estate field.