A Study On The Influencing Factors Of Corporate Social Responsibility Report Verfication

In March10,2006the State Grid Company issued China’s first central corporateSocial Responsibility Report, this will be China’s Social Responsibility movement to aclimax. By the end of2010, we have1015listed companies to publish a SocialResponsibility Report. With Corporate Social Responsibility Report increased rapidly,the public began to pay close attention to Social Responsibility Report of quality,especially the credibility of the report. In2006, Det Norske Veritas(DNV) and theChina Enterprise Confederation Global Compact Promotion Office identified theCOSCO Group’s "Sustainable Development Report2005". This is China’s first SocialResponsibility Report Verification. By2010, about121Social Responsibility Reportshad been reviewed by the third party. However, in China the proportion of CorporateSocial Responsibility Report Verification is still small. This is largely affected thequality of the report, making the credibility of the report compromised. At present,Chinese scholars of Social Responsibility Report Verification research has just begun,and is mainly the normative research. Empirical research is basically a blank. So whatkind of company will be to hire a third party to identify his Social ResponsibilityReport? Namely, social responsibility report verification will be affected by whichfactors? What is the motivation of corporate social responsibility report Verification?For answer to these questions will deepen the research of Social Responsibility ReportVerification, voluntary help us to deepen the understanding of non-financial appraisalbusiness. My study will have a practical significance.In this paper, based on the Social Responsibility Report of listed companies in2009-2010, we try to find which factors will affect the Corporate SocialResponsibility Report Verification. First, we make the descriptive statistics of thesituation of corporate social responsibility report and report verification. We find thatin recent years the number of social responsibility report and social responsibilityreport verification increases quickly. This shows that the public are increasinglyconcerned about social responsibility report and report verification. Descriptiveanalysis also shows that state-owned enterprises, heavily polluting industries andeconomically developed areas tend to publish social responsibility report. At present,the main body of our corporate social responsibility report verification is the industryassociations and experts. Assurance Standard is adopted the foreign standards, there is no uniform identification standards in China. Therefore, we use a logistic regressionmodel to find that what kind of company will be to hire a third party to identify hissocial responsibility report. We find that the nature of equity, industry, thegeographical factor and corporate performance are related with CSR, but the financialcondition is not related with CSR. About control variables, we find that the companysize is related with CSR, but the remaining factors are not related. Based on thisconclusion, we make the following recommendations: improve the socialresponsibility information disclosure system, formulate a unified assurance standard,strengthen social responsibility report verification information disclosure system, etc.