TL Sea Cucumber Original Ecology Brand Concept And Marketing Plan

There are rich protein, mucopolysaccharides and high nutritional, medicinal value insea cucumber. Since ancient times, we put the sea cucumber as a kind of nourishing foodsand traditional Chinese medicinal foods. As the improvement of people’s living standard andenhancement of health care consciousness, the health care function of sea cucumber has beenmore widely accepted and applied since the later1990s. However, along with the rising ofsea cucumber market, brand competition heats up. The industry of sea cucumber like a risingwind and scudding clouds. The brand competition becomes fervorization. Many advancedmarketing means and idea had been applied to the marketing of sea cucumber. Those makethe market pattern of sea cucumber change a lot.Dalian TL aquatic products co., LTD. a company managing in sea cucumber seriesproducts of the sea Jane nutrition food and health products. Since it was founded in1996, indevelopment of ten years, it has become the earliest sea cucumber breed aquatics, the biggestsea cucumber manufacturing base. TL has the most comprehensive enterprise production line.However, in furious competition environment, various sea cucumber brands continuouslyexplore new brand strategy and product strategy, seize market opportunities, and fight formarket share. As the oldest sea cucumber brand in Dalian, TL sea cucumber found itselfimperceptibly away on the way downhill gradually.To explore a new development mode, this paper analyzes the development of seacucumber industry in our country, industry characteristics and competition environment,supply factors. Then we adopt the method of questionnaire survey to make it clear about thesea cucumber market customer buying behavior. Select sample, adopt the method of datamining to dig deeper into the psychology of the buyer. On this basis, in view of the seacucumber industry actual situation, TL enterprise focuses on the current sea cucumbermarket, gives fixed position for their products, packaging design, price, channel, promotionmethod. Then we launch "naked" brand marketing strategy. Through the SWOT analysis ofthe "naked" marketing, we formulate the concept of Original Ecology "naked" brandmarketing and strategic marketing plans in detail. In furious market competition, we expectthe launching of "naked" brand could stand out in numerous sea cucumber products. Forenhancing the popularity and market share of TL in whole industry, we wish to provide feasible and operable thinking and strategy.