Research On Y Enterprise’s Export Strategies Of Automobile Market In Africa

Based on the Y enterprise African car market exportmarketing strategy as the research object. The full text isdivided into five parts.The first chapter is the introduction part. This part ofthe first elaborates the research background and researchsignificance. Secondly, to the research contents and researchmethods are briefly introduced. In this part of the last, thispaper puts forward some problems to solve in this article.The second chapter is Y enterprise Africa export car marketpresent situation and problems analysis. The first part of thischapter to Y enterprise automobile products export to Africadetailed analysis of the auto market. First of all, this partincludes the auto market in Africa makes a brief description;Secondly, this paper introduces our country automobile products export to Africa’s present situation, from the data,the present increasing year by year the good situation; Finally,according to the enterprise in the state Y car market situationof export is detailed analysis. The second part of this chapterusing PEST tools of strategic analysis, from the political,economic, social and technological this four Angle to Africacar market macroscopic analysis. The third part of this chapterUSES the SWOT analysis tool, the Y enterprise currently inAfrica automobile market existing strengths, weaknesses,opportunities and threats to carry on the thorough analysis,through the SWOT analysis Y enterprise can clearly realize automarket in Africa facing severe challenges, can be more targetedadjustment enterprise in Africa automobile market strategylayout and marketing strategy. These two kinds of analysistools application in this paper writing laid a foundation.The third chapter is Y enterprise African car market exportstrategy improvement and optimization. First of all, Yenterprise must through the resolutely implement low cost strategy take African markets, but Y enterprise at presentexport cost is higher, should take active measures to reduceautomobile export cost, in order to enhance the competitivenessof their products. Secondly, Y enterprises in brand buildingshould focus on the development of heavy truck products, in acertain reputation and popularity, after in the passenger carand mini into market. Finally, Y enterprise to keep Africanautomobile market sustainable development must establish aperfect service network and marketing channelThe fourth chapter is Y enterprise African car marketexport strategy implementation and guarantee. Y enterprisecurrent automotive products and marketing strategy and servicelevel is not enough to guarantee the auto market in Africadominate, Y enterprise to really open Africa automobile marketstill need through the automobile products and marketingstrategies for continuous improvement. This chapter putsforward some for Y enterprise African automobile marketingmeasures of security Suggestions in order to Y enterprise in Africa car market more successful.